The education sector was among the hardest hit by the COVID-19 pandemic. Schools across the globe were forced to shutter their campuses in the spring of 2020 and rapidly shift to online instruction. For many higher education institutions, this meant delivering standard courses and the "traditional" classroom experience through videoconferencing and various connectivity tools. The approach worked to support students through a period of acute crisis but stands in contrast to the offerings of online education pioneers. These institutions use AI and advanced analytics to provide personalized learning and on-demand student support, and to accommodate student preferences for varying digital formats.